Is Your Name Linda B?

Walmart recently made a small but meaningful change — name stickers on customer orders used to display a last name, but now show a first name and last initial instead. A small shift, but one that turned out to have unexpected consequences for me.

My name is Linda B. And apparently, I am not alone.

It started simply enough. A customer pulled into Bay A for pickup, and I glanced at the order. Linda B. I looked up. She looked at me. I pointed at myself and said — Linda B. The interaction that followed was so engaging, I almost lost track of what I was supposed to be doing. Almost.

Then it happened again. Linda B in Bay 20 — a delivery driver picking up her own groceries this time! Then Linda B checked into Bay 6. Then another Linda B, a Taurus with a Leo husband, pulled up — and on one particularly remarkable day, I dispensed two separate orders to her in the same visit. That interaction deserved its own moment. We are born only a year and 20 days apart, and we both have a 4 year old grandchild. You cannot make that up.

There is also my neighbor across the street. Linda B! Another Linda B picked up her groceries in her golf cart

That makes six with the name Linda B at last count — seven including me!

Something was happening here. Something that deserved recognition.

So I started thinking — what if a small idea like this could grow into something? What if every Linda B who crosses my path got something tangible to mark the moment? I would really like to have custom keychains made — Linda B, with the B centered right under the Linda — so that when I meet a Linda B, she leaves with something that says you are not alone in this name or in this world.

No application. No committee vote.

Only one requirement — you have to be named Linda B.

And speaking of ideas — what if Walmart ran with this? Not just Linda B, but Julie R, Steve M, Maria G — every first name and last initial already printed on every order in every store across the country. The clubs form themselves. The connections happen naturally. Imagine a simple prompt on the order page — Do you want to join the Kayla M Club? A tap of yes generates a QR code welcoming you as an official member, with a shareable page that says you are not alone in this name or in this world — pass it on to every Kayla M you meet.

No personal data. No location tracking. Just a fun, shareable moment of unexpected belonging that turns a routine grocery pickup into something worth talking about. That is advertising with a twist — the kind that does not feel like advertising at all because all it takes is finding a connection with someone who shares your first name and last initial. If Walmart ever wants to turn accidental community into intentional connection — the Linda B Club will be here, already seven members strong, waiting.

Because this is bigger than Walmart bays and order stickers. It is about the unexpected connections that find you in the middle of an ordinary Tuesday. A name on a sticker. A double take. A conversation that should have lasted 30 seconds and turned into something that stayed with you the rest of the day.

That is what the Linda B Club is really about. Not the name — the moment the name creates. The recognition. The instant belonging. The realization that a stranger shares something with you and suddenly feels a little less like a stranger.

Every time I have an idea, I think big. This one started with a sticker on a grocery order, but I can see it bringing people together, if only by name.

My brand is called disconnexion. I chose that name when I felt completely cut off from the world and everyone in it. It is ironic that I am here — building connections one name at a time!

Do you want to be a member of the Unofficial Linda B Club?

No application. No committee vote.

Only one requirement — you have to be named Linda B.

Great — you are in!

Get in Touch or leave a comment if you want to join the Linda B Club.

Isaiah 43:1

"Do not fear, for I have redeemed you; I have summoned you by name; you are mine."